Shop the Roxy PopSurf collection – it’s all 100% recycled!
Roxy believes that things aren’t always black and white. Life happens in colour. They believe that you can look good, feel good and do good all at the same time. They have just released a fun, colourful and sexy surf range called Roxy POP Surf. It is art inspired, nature considered and the perfect blend of bold fashion and surf function. The dynamic swim collection brings together art and surf fashion while only using 100% recycled swim and neoprene fabric. The surfing bikini and wetsuit range is also quick drying, sun protecting and sure to turn heads in and out of the water.
Roxy had their beautiful, athletic and inspiring professional women surfers Stephanie Gilmore, Monyca Byrne-Wickey and Rosie Hodge model and surf, wearing the super hot new collection. The girls look smoking in all the imagery as well as the video (check it out below). Charging a huge wave Steph Gilmore shows that the product is both functional and fashionable despite the cut out cleavage section that may suggest otherwise.
It is great to see colour leaking into the surfing line up and more of the mainstream fashion brands pushing the boundaries of ‘normal’ surf wear with women’s surf fashion. If you are after surf leggings though, look at the original pioneer of the surf legging concept, Salt Gypsy. Read about how she brought about this product and inspired other brands to follow her in an interview we did with owner Danielle Clayton (they say imitation is the sincerest form of flattery!) .
Go to Roxy to check out the new Roxy Pop Surf collection and find a stockist near you.
Check out the Roxy Pop Surf video:
All Photos courtesy of Roxy.
Check out the other brands making exciting, colourful surf wear from previous posts on O’Neill with the Bahia wetsuit range and Billabong with their capsule collection.